MPA Year in Review Collaterals
Maritime & Port Authority of Singapore
These collaterals were created for the Maritime and Port Authority of Singapore to summarise their 2025 milestones and 2026 goals. The cover concept features different types of ships in Singapore, layered with waves that narrate the report’s key themes: sustainability, digitalisation, talent development, and partnerships. The digital pixel elements represent the advanced technologies and innovation initiatives highlighted in the report. This visual system extends across the report’s inside pages, EDM, and social media assets, ensuring a cohesive and interconnected design.
Role: Concept & Visual Direction, Design & Layout
Developed the visual direction of the report based on established narratives from client. The process included sketching, collating mood board, and working with an illustrator to digitize the front cover illustration. Designed and laid out a provided content based on the established direction. Adapted the design system across EDM and social media formats. Acted as the main point of contact for client communication. Progressed design concepts through review cycles with the supervisors and creative director.
