Central Provident Fund (CPF) is Singapore’s mandatory social security savings scheme, supporting citizens’ retirement, housing, and healthcare needs through employer and employee contributions. This 2023 annual report highlights CPF’s key achievements, programmes, statistics, and leadership. The cover illustrates a family alongside “money savings” motifs, symbolising lifelong financial security and enabling Singaporeans to retire with confidence.
Role: Concept & Visual Direction, Design & Layout
Led the overall concept and visual direction of the publication, including the cover, interior layouts, comics, and infographics. Served as the main point of contact for client communication and worked closely with art directors. Collaborated with a teammate responsible for digitising the illustrations.