To help prospective students better understand the campus, academic programmes, and university culture, this Learner Guide was created as an introduction to Singapore Institute of Technology (SIT) University. The design adopts an energetic and colourful visuals, featuring OTI, SIT’s mascot, to reflect the vibrancy and student life on campus. In addition to the main guide, a flyer for the international students was also created under the same cohesive branding.
Role: Concept & Visual Direction, Design & Layout
Established the overall concept and visual identity to reflect the vibrant and dynamic nature of the SIT campus. Designed and laid out all materials while ensuring visual consistency across all collaterals. Transformed client's raw copy and content into an infographic and interesting visual layout style. Acted as the main point of contact for client communication throughout the project. Progressed design concepts through review cycles with the supervisors and creative director.