Youth Heritage Kickstarter Fund Collaterals
National Heritage Board (NHB) Singapore
These collaterals were created in support of the National Heritage Board (NHB) and National Youth Council’s Young ChangeMakers Grant, which funds youth-led projects in the community. The initiative aims to empower youths to preserve and safeguard Singapore’s heritage. The deliverables for this project included a factsheet, a web banner, social media post, and email marketing materials. The colorful, overlapping pipelines symbolize the diverse ideas and backgrounds of youths coming together, representing collaboration and the continuous flow of support from concept to implementation. The vibrant palette and layered forms reflect youthful energy, inclusivity, and the diverse nature of Singapore’s living heritage.
Role: Concept & Visual Direction, Design & Layout, Simple Motion Graphics
Developed the concept and visual direction of the campaign. Designed and laid out a provided content based on the set concept. Transformed client's copywriting into a factsheet with infographics. Created simple motion graphics for the social media post. Worked closely with supervisors and acted as the main point of contact for client communication.
