These collaterals were created in support of the National Heritage Board (NHB) and National Youth Council’s Young ChangeMakers Grant, which funds youth-led projects in the community. The initiative aims to empower youths to take an active role in preserving and safeguarding Singapore’s heritage. The colorful, overlapping pipelines symbolize the diverse ideas and backgrounds of youths coming together, representing collaboration and the continuous flow of support from concept to implementation. The vibrant palette and layered forms reflect youthful energy, inclusivity, and the diverse nature of Singapore’s living heritage. The deliverables for this project included web banners, social media posts, email marketing materials, and a factsheet.
Role: Concept & Visual Direction, Design & Layout, Simple Motion Graphics
Developed the visual direction of the campaign. Designed and laid out a provided content based on the established direction. Created simple motion graphics for the social media post.