Industry Guru Series Deep Dive
People’s Association (PA) Singapore
Continuous skill development is important to keep pace with the rapid technological advancement. To support this, People's Association (PA) conducts a range of courses and workshops for the community. This project supports these programmes through a suite of materials including a booklet, email marketing material, and social media assets, all with a cohesive visual identity. The branding combines a tech-inspired colour palette with PA’s iconic red to balance innovation with brand familiarity. A speech-bubble graphic symbolises dialogue, sharing sessions, and idea exchanges that take place during course and workshop sessions.
Role: Concept & Visual Direction, Design & Layout
Established the overall concept and branding to resemble the programme’s learning-focused theme and a professional aesthetic. Designed and laid out all materials, ensuring visual consistency across every collaterals. Collaborated closely with copywriters to align visuals with messaging and brand objectives. Acted as the main point of contact for client communication. Progressed design concepts through review cycles with the supervisors and creative director.
