Industry Guru Series Deep Dive
People’s Association (PA) Singapore
Continuous skill development is important to keep pace with the rapid technological advancement. To support this, PA conducts a range of courses and workshops for the community. This project supports these programmes through a suite of materials including a programme booklet, email marketing material, and social media assets, all designed under a cohesive visual identity The branding combines a tech-inspired colour palette with PA’s iconic red to balance innovation with brand familiarity. A speech-bubble graphic symbolises dialogue, sharing sessions, and idea exchanges that take place during course and workshop sessions.
Role: Concept & Visual Direction, Design & Layout
Established the overall concept and branding to resemble the programme’s learning-focused theme and a professional aesthetic. Designed and laid out all materials, ensuring visual consistency across every collaterals. Acted as the main point of contact for client communication. Collaborated closely with the art director and copywriters to align visuals with messaging and brand objectives.
