Toco Toucan Coffee Visual Identity
Toco Toucan is a coffee brand inspired by the tropical rainforest, where coffee plants are naturally grown. The brand is built around the idea of giving back to nature, which is expressed through the use of ethically sourced coffee beans and of biodegradable packaging materials. Its visual identity centers on the Toco Toucan, a native bird of Brazil, one of the world’s largest coffee producers. The logo system differentiates Arabica and Robusta blends through the color of the toucan’s beak on the packaging’s logo: green is for Arabica, while yellow is for Robusta.
Role: Concept & Visual Direction, Sketch & Design, Packaging Design, Storyboarding, Animation
Developed the brand name and imagery, conceptualized and sketched the logo, and defined the overall visual identity, moodboard, and thematic direction. Designed the packagings and produced the animated advertisement to bring the brand story to life. The animation process also included storyboarding, scripting, and illustrating the assets.
