Woodward is a global company designing and supporting energy control and conversion systems for aircraft and industrial equipment. This project was created for Woodward Indonesia’s Gas Turbine Technology Day, an event featuring sharing sessions and discussions on the latest advancements in gas turbine technology. The visual direction was established as technological and sophisticated, incorporating photos of sectors that utilise gas turbines, layered on a subtle background image of a turbine. Flowing line elements were introduced throughout the design to symbolise airflow within a gas turbine mechanism. The colour palette draws from Woodward’s signature red, complemented by cooler tones to create contrast and enhance the technical atmosphere. The design collaterals included an EDM, notebook merchandise, and a Banner.
Role: Concept & Visual Direction, Copyediting, Design & Layout
Established the overall design concept and visual direction for the event and its collaterals. Copyedited client’s content to fit the EDM information structure. Laid out all materials based on the established concept and adapted the designs into notebook merchandise and X-Banner formats.