Cireng Euy Visual Identity
Cireng Euy
Cireng Euy is a food stall based in Indonesia that specializes on a traditional Sundanese snack called Cireng. The logo features a mascot of a man wearing a traditional Sundanese headgear, resembling the brand’s cultural roots. A bubbly, cheerful typography was chosen to reflect the brand’s playful personality and appeal to its young target audience. Yellow is chosen as the primary color to represent the color of the dish, while red is added to give character into the overall identity.
Role: Concept & Visual Direction, Sketch & Design, Packaging & Booth Design
Collaborated with a team member at Bemma Studio to conceptualize and develop the logo and overall brand visuals. Created supporting graphic assets and applied them to the packaging and booth design to ensure a cohesive and recognizable visual identity.
