Singapore General Hospital is Singapore’s largest acute tertiary hospital, delivering comprehensive patient-centred care across 50+ specialties while advancing medical education and research. This booklet was designed as an internal guide for SGH’s nurses and medical team to support a high-quality patient care delivery. The cover features flowing line illustrations inspired by medical practices within the hospital. The technical content and copywritings were transformed into clear, intuitive, and structured infographics using icons, illustrations, and succint point forms for easier comprehension. The visual system maintains SGH’s iconic green as the dominant colour to ensure strong brand alignment.
Role: Concept & Visual Direction, Design & Layout
Led the overall concept and visual direction across the cover and inside pages layout. Translated complex content into intuitive visual formats and infographics. Acted as the main point of contact for client communication. Progressed design concepts through review cycles with the supervisors and creative director.