DrugFreeSG Campaign Collaterals
Central Narcotics Bureau (CNB)
Central Narcotics Bureau (CNB) Singapore is a government agency dedicated to combating drug trafficking and distribution. To address the challenge of low public awareness and understanding of drug abuse indicators, prevention, and impacts, these collaterals were created to educate the public on those topics. Each of these 3 topics was developed into two formats: a set of presentation slides for in-depth explanation, and an infographic for summarised versions. Both formats within the same topic shared a consistent main colour palette to maintain visual cohesion. Additionally, an EDM was designed to announce the launch of these materials to the public.
Role: Concept & Visual Direction, Sketch, Design & Layout
Collaborated with copywriters to structure and plan the infographic information system. Conceptualised and sketched infographic and EDM design directions. Worked with illustrators to digitise illustrations and implement them into the layout designs, adapted established concepts into presentation templates. Designed and laid out content into clear, easy-to-digest infographic formats. Acted as the main point of contact for client communication. Progressed design concepts through review cycles with the supervisors and creative director.
