Matoa Rakai: Product Showcase Landing Page
Rakai is a wooden moon-phase watch produced by Matoa Indonesia. This project was created as an SEO-Optimized product showcase website, highlighting the watch’s features, advantages, variants, and customer testimonials. The visual direction emphasizes elegance and timelessness, aligning with the craftsmanship and premium nature of the product.
Role: Topic & Content Research, Copywriting & SEO Optimization, UX Design, UI Design, Front-end Development
Conducted research on the company, product features, and competitors to inform content and design decisions. Compiled SEO keywords using tools such as Google Trends, Answer the Public, and manual research. Wrote website copy by strategically applying SEO keywords across titles, headings, body text, alt text, meta descriptions, Open Graph metadata, links, and buttons. Designed the user experience and interface, and developed the website using HTML and CSS.
